Questions & Answers

We help UK SMEs automate repetitive work using intelligent workflows. Think of us as your automation partner - we set up your VPS (guide you through it - 5 minutes), build custom workflows, and manage everything ongoing so you can focus on growing your business. Unlike DIY platforms, we handle all the technical work. We also provide consulting and training services to help empower your business with practical AI literacy and strategic insights.

No! That's the point. We handle all the technical complexity. You just need to: get a VPS (we guide you - 5 minutes), explain your business processes (you're the expert there), review and approve what we build, and use the automations (simple interfaces, no coding). We translate business problems into technical solutions - you don't need to speak code.

Apply for alpha: Today
Discovery call: Within 48 hours
VPS setup: 5 minutes (we guide you)
We configure everything: 1-2 days
First automation live: 1-2 weeks

Our fastest: 5 days from application to first workflow running.

We're built for UK SMEs - typically 10-100 employees across finance, legal, property, professional services, and healthcare. That said, we've helped solo consultants and also worked with divisions of larger enterprises. If you have repetitive processes eating your team's time, we can probably help.

We're accepting 10 UK SMEs to pilot newlens managed automation. You get 50% off for 3 months (£124-599/month depending on tier, plus your VPS at £10-20/month) and setup fees waived (save £1,500-3,000). After 3 months, you decide: continue at standard pricing, negotiate custom pricing, or part as friends. No lock-in - you own your VPS either way.

You need to be: UK-based SME (10-100 employees), have repetitive manual processes costing you time, willing to provide honest feedback and shape the product. Apply via the form, we'll schedule a 30-minute call to understand your needs. If it's a good fit, you're in!

We review results together - did automations save time, reduce errors, deliver value? Then you choose: Option A: Continue at standard pricing (£249-1,199/month + VPS). Option B: Negotiate custom pricing based on usage. If you decide not to continue, the service simply turns off - you keep your VPS but the automation infrastructure is ours.

We want to prove value before asking for full pricing. Alpha partners get discounts in exchange for: honest feedback on what works/doesn't, helping us refine the product, being case studies (if you're happy to share results). It's a partnership - we succeed when you succeed.

Alpha Program (50% off):
• Starter: £124/month + your VPS (£10-20/mo) = £134-144/month all-in
• Core: £199/month + VPS = £209-219/month all-in
• Growth: £324/month + VPS = £334-344/month all-in
• Professional: £599/month + VPS = £609-619/month all-in

Setup fees waived for alpha (normally £1,500-3,000).

Standard pricing after alpha: £249-1,199/month + VPS. View full pricing →

Most clients see positive ROI within 2-4 months.

Example: Property Management Firm
• Problem: 2 staff spending 15 hours/week on tenant onboarding (admin, emails, docs)
• Cost: 30 hrs/week × £25/hr × 52 weeks = £39,000/year in labour
• newlens Core Alpha: £199/month + £15 VPS = £214/month = £2,568/year
• Automation saved: 24 hours/week (80% reduction)
• Annual savings: £31,200
• Net ROI: £31,200 - £2,568 = £28,632/year profit

Plus: Staff redeployed to revenue-generating work (client relationships, property viewings). True ROI is much higher.

We provide a custom ROI model during your assessment - no guesswork.

Perfect! Start with Starter tier (£124/month alpha + £15 VPS = £139/month). Gets you 1 workflow, 1,000 executions/month, 30 mins change time. Prove ROI, then expand. Many alpha partners start small, see results, then upgrade to Core or Growth.

No. Fixed monthly subscription covers our management. Usage limits clearly stated (executions, storage). If you exceed limits, we contact you before charging overage. Add-ons are transparent (£25 per 5,000 extra executions, £37 per extra workflow). The only "extras" are optional services you explicitly request (major new workflows, training). No nasty surprises. Ever.

Self-hosted managed means: You get a VPS from a cloud provider (£10-20/month, we guide you through signup - takes 5 minutes). We SSH in, install the automation platform, configure security, build your workflows, and manage everything ongoing. You never touch code or servers.

Why this model? Lower monthly cost (you're not paying us for hosting markup), data sovereignty (your VPS, your location, you choose where your data lives), transparent ownership (you own the VPS).

Very likely, yes. We integrate with: Standard apps (Xero, HubSpot, Slack, Office 365, Google Workspace), custom APIs (if your system has an API, we can connect), legacy systems (screen scraping, file transfers when APIs don't exist), databases (direct connections when needed). Our platform supports 400+ pre-built integrations. During your assessment, we'll audit your tech stack and confirm compatibility.

We monitor 24/7 and catch most issues before you notice. Automated monitoring alerts us to failures, we diagnose root cause (API change? Data issue?), fix and deploy (usually within hours), then notify you of issue + resolution. Response times: Starter (48h), Core (24h), Growth (12h), Professional (4h). Plus, we build resilience into automations (retry logic, fallbacks, graceful failures). Most "breaks" are handled automatically.

Absolutely. Your VPS, your control: Data lives on your VPS (you choose location - UK options available), you have root access if needed. We secure it: SSL/TLS encryption, secure credential storage (encrypted vault), firewall configuration, regular security patches, SSH key authentication (no passwords). Monitoring: 24/7 uptime checks, automated alerts, daily backups. Self-hosted gives you maximum control - data never leaves your infrastructure.

Yes. UK-based company (data controller), your VPS can be UK data centre (you choose location during setup), Data Processing Agreements (DPA) provided, right to erasure/portability/access fully supported, privacy by design in all automations. We can also help you become more GDPR compliant - automations can enforce data retention policies, manage consent, and provide audit trails.

Minimal, controlled access. Only newlens engineers working on your project, access logged and auditable, NDA and confidentiality agreements in place, access via SSH key (secure). We only access when working on your workflows - no standing 24/7 access.

All alpha partners get: Direct access to newlens support via email, response times based on tier (Starter 48h, Core 24h, Growth 12h, Professional 4h), monthly check-in calls (bi-weekly for Growth+), workflow monitoring & alerts, security updates, bug fixes (always free). We'll be implementing a support ticket system as we scale, but for now it's direct email communication.

Changes are expected! Your business evolves, automations should too. Included: Change time per tier (30 mins to 6 hours/month) covers small tweaks (adjust filters, change templates, add conditions). Bug fixes always free. Additional: Major changes (new workflow steps, different logic) - add extra change time at £75/hour (alpha pricing, £150/hour outside Alpha program), or upgrade to higher tier. We discuss costs before work starts - no surprises.

You own the VPS, but the workflow IP and automation platform configuration are ours. If you stop your monthly subscription, the automations will be turned off. If you want to purchase the automation IP and self-manage in future, contact us to discuss pricing - we can then provide training to help your team take over. Most clients prefer we handle ongoing management - automations need monitoring, security patches, and optimization. We catch issues proactively so you don't have to.